5 SEO prompts to attract the right readers & 5 conversion prompts to turn them into buyers
SOUND FAMILIAR?
"I know the blog would help. I just can never figure out where to start."
I hear this constantly. Not from people who are lazy or bad at marketing. From brilliant founders with something real to say, who sit down to write and find that a blank doc with no direction is its own kind of paralysis.
They come to me with a beautiful offer, a website they are proud of, and zero traffic. No one is finding them on Google. Their inbox is quiet. And when I dig into why, it almost always comes back to the same thing. No blog. Or a blog with three posts from two years ago that nobody read.
Your blog should be one of the hardest working parts of your business. This kit is how you make that happen.
WHAT'S INSIDE
PART 1: SEO
5 formats built to rank. Use them to pull in cold audiences who are actively searching for what you do, around the clock.
PART 2: CONVERSION
5 formats built to convert. Use them to move warm readers from "I like this person" to "I need to work with them."
Every prompt includes the full writing brief I would hand to a copywriter, the goal behind the format, and the one tip that separates a post that performs from one that just sits there.
INSIDE THE PDF
Full writing brief for each prompt
The exact brief I would hand to a copywriter. Not a vague idea. A clear structure you can follow.
A pro tip for each prompt
The one move that separates a post that performs from one that just sits there.
A recommended monthly rhythm
How to alternate SEO and conversion posts so you're always feeding both parts of your funnel.
The goal behind every format
Know why each post exists so you can use the right one at the right moment in your funnel.
Real examples from the Numinous blog
Two live posts matched to each prompt so you can see exactly what the format looks like in action.
A step-by-step 'how to use' guide
Five clear steps to go from prompt to published, even if you've never blogged consistently before.
QUESTIONS
Who is this for? Founders, coaches, service providers, and business owners who know blogging would help their business but never quite know where to start. It works for any niche. The prompts are designed to be filled in with your specific topic and audience.
Do I need to be a good writer? No. Each prompt gives you the full structure so you never start from scratch. You can also use the prompts with your AI writing tool to generate a first draft in your voice.
What format does it come in? It's a beautifully designed PDF you can download instantly and keep forever. No app, no subscription, no login required.
How is this different from a content calendar? A content calendar tells you when to post. This tells you what to write and exactly how to write it. It's the difference between a schedule and a system.
Can I use these prompts more than once? Absolutely. Each prompt is a repeatable format. The Pillar Post alone could be written dozens of times for different topics. These are frameworks you will come back to again and again.
Ten prompts. Two parts of your funnel. One PDF that finally gets you publishing consistently.